"City of play"

Campaign films for the launch of Qiddiya City in collaboration with S/O. Utilising cutting-edge virtual production techniques, this strategic use of real-time technology allowed for on-set edits and iteration, leading to campaign success far beyond initial projections.

The films showcased Qiddiya's grand vision, blending stunning virtual landscapes and high-energy activities in a way that captured both the scale and excitement of the project. The campaign exceeded expectations, reaching over 363 million people across social media and becoming a trending topic on X in Saudi Arabia.